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  • Writer's pictureBalihoo Productions


Updated: Aug 28

In short, it depends.

If you are trying to decide whether to use video or 3D models for your product videos, then the answer is 3D. If you are doing outdoor or more complicated shoots that elicit an emotion, then we suggest a live action shoot. But for this discussion we will focus on product videos and 3D is what you really want - hands down.

First of all, let's talk about flexibility. With a 3D product model, you can show off your product from any angle and zoom in on those key features like nobody's business. No more worrying about whether you caught that cool detail in your video footage – with a 3D model, you've got complete control over what the viewer sees.

And let's be real – who doesn't love a good, exploded view? With a 3D model, you can easily break down your product and show how everything fits together. This is especially helpful if your product has a lot of parts or is a little more complicated. Trust us, your customers will appreciate this level of detail as it is what they have come to expect.

But wait, there's more! If you need to make any changes to your product or update your video, you can simply update your 3D model and re-render the video. No need to start from scratch or reshoot the whole thing. We didn't even mention product stills for marketing and social media purposes. Talk about convenient!

And let's not forget about that premium factor. Using 3D product models can really set your product apart and make it look exactly as your brand intended — perfect. It shows that you're committed to quality and attention to detail, and that's something that customers appreciate.

Lastly, and frankly we believe most importantly, with 3D you can set up multiple configurations of your product such as color, add-ons, brand, etc., where customers can click through to variations to find just the right product. This UX factor makes a world of difference to not only their shopping experience but to your brand.

In short, 3D product models offer a ton of benefits for your product videos. From flexibility to exploded views to the ability to easily make updates, they're the way to go if you want to showcase your product in the best light possible. Plus, they just look cool. So why not give them a try? Your customers (and your wallet) will thank you.

Small list of companies that currently use 3D product modeling: Adobe, Adidas, Acer, AMD, Apple, AutoDesk, Bayer, BMW, Boeing, Bosch, Cannon, Caterpillar, Citroen, Dell, Dyson, Ferrari, Ford, GE, GoPro, GM, Harley-Davidson, Honda, HP, Hyundai, Infiniti, Intel, Jaguar, John Deer, Kia, Land Rover, Lenovo, LG, Lexus, Lockheed, Mercedes Benz, Microsoft, Nike, Nikon, Panasonic, Porsche, Samsung, Skoda, Sony, Toyota, Volkswagen, and the list goes on.

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